Vaerkstedet – Handcrafted Fine Jewellery

Visual identity - logo & branding - for the Jewellery workshop and shop, Vaerkstedet

Logo design and visual guidance in-store and printed POS

The logo design is a contemporary and youthful take on a high-end fine jewellery shop. It emphasizes feminine elegance and simplicity.

Identity is unfolded on signage, packagings and POS material.

The chosen colour scheme stretches from the deep and serious navy to the light and airy sandish cream. From rose gold metals inside the store to the high shine foliage gold on the windows.