Active by Charlotte

Product line identity for clean and certified sports products by Charlotte Bircow. Made in collaboration with Karen Dirks.

ACTIVE by Charlotte

The products are designed to fit both men and women, so the design for the bottles were created to make both wanting to use them and feeling appealing. The bottles are in silver/raw material, to give the strong look -and together with bold colours and lettering, the identity comes together as clean, fresh and sporty.

The product line design consists of lettering, logo design, colour scheme, labels and general design direction.